45 Cold Email Templates for Authors
Use these plug and play email templates to reach more Book bloggers, reviewers, fellow authors and podcasters.
Email fellow authors
Share your book with fellow authors who have similar preferences as you and work in the same circles so that they share it with their audiences
The first step is to find authors in the same circles as you. For example, if your book is on marketing, chances are that books by people like Seth Godin, Ramit Sethi, or Tim Ferriss would be a good match (but don’t stop at just those three, keep reading for more ideas).
Once you have a list of ten or so authors you want to target, it’s time to figure out how to contact them. We do this by finding their email addresses (if they’re not readily available) and then hitting them up with a short message that encourages them to share our book with their audience.
Email podcast shows for interview
There are thousands of podcasts out there. The majority of them are focused on a narrow niche topic and don’t appeal to a broad audience. Make a list of all the podcasts that might be interested in your book-not just the ones you like, but any that might have an audience interested in your genre. Send them an email asking about being on their show for a guest post or an interview or whatever, and include a brief blurb about your book.
Email book bloggers
Contact some book bloggers, and ask if they’d be willing to do an interview about your book. If you’d like to interview a book blogger about your new book, send an invitation to them, or leave a comment on their blog.
Ask for reviews via email
Have an email list that you built organically over time? Are they enthusiasts? Ask them to help you out by reviewing the book on Amazon. Take a few minutes each day to reach out to maybe 25 people. All you need to do is send an email to all of your loyal subscribers and ask them politely to write a review about your book on Amazon (in under 50 words).
You can copy/paste and make small changes to send them. These templates are really a time saver.
These Email Templates Includes